Chapter 7: Just Another Record Company
In this chapter, the author cites Berry Gordy’s ego, the
neglect of keeping up with the latest musical trends, and the overexpansion of
the company as the primary reasons why Motown ceased being an innovator in the
entertainment industry. However, in reality, Motown Records continued to be a
successful business with well-known recording artists throughout Berry Gordy’s
tenure as CEO until he sold it to MCA Inc. and Boston Ventures for $61 million
in 1988.
Why do you believe most narratives about the company tend to
imply Motown met an unsatisfactory end?